WASHINGTON(RNS) An unusual combination of stars, ranging from religious broadcaster Pat Robertson to hip-hop music mogul Sean "P. Diddy" Combs, is behind a new public service announcement trying to stop AIDS and poverty.
ONE - The Campaign to Make Poverty History, premiered "The ONE.org Spot" April 10 on MTV as well as during ABC's hit show Extreme Makeover: Home Edition.
The ad continued to run on MTV Europe, MTV Latin America, MTV Asia and MTV Base in South Africa for a full month beyond its April 10 debut. Black Entertainment Television along with County Music Television and VH1, a music channel, will also run public service announcements for the campaign in the future.
The project's goal is to recruit more than 1 million Americans to lobby the U.S. government to increase aid funds given to poor countries.
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