Dislikes Super Bowl advertisements

SIR: As usual, the commercials for this year’s Super Bowl were probably watched as much as the game. Did anyone notice the Chevrolet commercial about the yellow sports car?

It opened with shots of several children with soap in their mouths. Then we saw one child watching the sports car’s convertible top open up. The boy, probably less than 12 years old, began to say, “Oh !@#$.” He pronounced the “sh” part of the word, but Chevrolet cut the sound off before he finished the word. As a result, the little boy was seen with soap in his mouth as punishment.

One would have to be deaf and blind to miss the message that Chevrolet was trying to communicate: “This car is so cool it makes little boys say !@#$.” It was implied that all the children with soap in their mouths had said similar profanities and are now being punished.

There was also a more subtle implication that it is somehow “cool” to say these words and we should all feel sorry for these children who are having to be punished for saying something that anybody would want to say when they see this car.

This is a sign of our times. The next morning, I was watching CBS news’ The Early Show, as they were discussing the commercials. Of course, these TV personalities are in full support of such trash.

Anchorman Harry Smith commented that the commercial was “great” and that he “loved it.” Then he proceeded to pantomime the little boy in the commercial. He thinks it is so “great” that little children are using profanity on TV!

I’ll tell you when they will stop bombarding us with this filth. They will stop when Americans stop buying their products. Usually, corporate CEOs don’t care about the effect their ads have on values and morals. Most care about nothing more than making a profit. If enough Americans write letters to Chevrolet and promise to stop buying their products, they will listen.

I have written a letter to Chevy, and I would encourage all Georgia Baptists to do so as well. Ask all of your friends to do the same. I know that there are many good, Christian people who work for Chevrolet, and I’m sure that they are just as outraged.

The decision to air this commercial was probably made by only a handful of individuals, and those decision-makers will only sit up and take notice if they hear from their customers. Folks, we can either sit quietly by and let the children of America be taken into the toilet, or we can speak up and say “Enough is enough!”