October 1, 2026
The savvy, creative experts in the advertising industry understand the impact of key words in getting consumers’ attention. Can you guess their favorite word most often used in advertising campaigns? It’s not "sale," or "clearance." It’s the little word "new."
What a powerful word! We like the sound of something new. We feel a sense of hope and opportunity, especially when the concept applies to a new year. We like the freshness that comes with taking down last year’s calendar and putting up a new one. It’s as if we’ve been given a gift of 365 brand new days to use or lose. We’ve been given a gift of life and of time. How will we use it?
A man stormed into a newspaper office and said, “I want to see the guy in charge of obituaries.” The clerk pointed to a rookie reporter and said, “Over there.”
The man approached with much irritation said, “Young man, my name appeared in the obituaries this morning, and as you can see, I’m as alive as you are. I want you to do something about this. I want you to print a retraction in tomorrow’s paper.”
The young reporter looked at him and replied, “Sir, we don’t print retractions in the obituary column, but I’ll tell you what we can do. I’ll put you in tomorrow’s birth announcements, and you can start all over.”
In one sense, a new year brings a fresh start. Out with the old and in with the new. We miss a real opportunity when we fail to take stock of our lives, evaluate strengths and weaknesses, and set a positive direction for the next twelve months.
Edith Lovejoy Pierce said, “We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity, and its first chapter is New Year’s Day.”
Henry Ward Beecher said, “Every man should be born again on the first day of January. Start with a fresh page... on the first of January, let every man gird himself once more, with his face to the front, and take no interest in the things that were and are past.”
What is your direction for 2026? What bad habits do you need to drop, what bad memories do you need to leave behind, and where do you need to improve to be a stronger you? Whom do you need to forgive? What relationships need a fresh start?
How are you doing spiritually? Don Whitney is a seminary professor in Kansas City. In the spirit of Haggai 1:5, which says, “Consider your ways,” Whitney asks some pointed questions to help us create some spiritual momentum for a new year. I encourage you to get alone with God as you reflect on these questions and apply them to your life:
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David L. Chancey lives in Fayetteville, GA, and serves as transitional pastor of Griffin Church, Griffin, GA. See more of his writings and check out his three books at www.davidchancey.com.
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