Annie Armstrong Easter Offering: Launching a movement in a most secular city


By Brandon Elrod

MADISON, Wis. — Home of a population described by some reports as less religious than Los Angeles, Madison, Wis., has become a hub of secularism in the United States. In the middle of the city lies the University of Wisconsin where 40,000 college students navigate a campus intertwined with the state’s capital.

Rob Warren, an Annie Armstrong Easter Offering 2019 Week of Prayer missionary, prays with students and volunteers ahead of a preview for Doxa Church’s college ministry, The Salt Company, on the University of Wisconsin campus. Warren launched Doxa Church and The Salt Company in the fall of 2018 in Madison, Wisc., one of the most secular cities in the United States. DANIEL MCCULLOUGH/NAMB

Rob and Lisa Warren recently uprooted their family’s lives and moved to Madison to start a church and reach the community in and around the university. They represent a growing church planting movement designed to send the hope of the Gospel to under-reached university and college towns in North America.

“We want to be a church that's both for the city and the campus, to reach college students and to be around families, pointing them to Jesus,” said Rob.

Rob and Lisa, 2019 Week of Prayer missionaries for the Annie Armstrong Easter Offering®, are ministering in a context filled with college students, many of whom are experiencing new ideas for the first time. These students live in a season of questioning everything and are often open to discussing and hearing the Gospel, which is why Rob and Lisa love spending time with students.

Much of Rob Warren’s early life was dedicated to the sport of football. He was an award-winning offensive lineman at Bowling Green State University when a friend helped lead him to Christ. Now, he is a church planting missionary and is an Annie Armstrong Easter Offering 2019 Week of Prayer missionary. DANIEL MCCULLOUGH/NAMB

“When we think about Madison,” Rob said, “we think about a place that, like so many other places, just needs the hope that only Jesus can bring. Not only that, but a city that is so strategic in reaching more and more people for Jesus beyond Madison.”

Together with their launch team, the Warren’s are planting Doxa Church. The word “doxa” is a Greek word used in the New Testament that means “glory.”

“This is all about the glory, ‘doxa,’ of Jesus,” said Lisa. “I think if we get one thing right, that’s what we have to stay focused on, and we have to stay grounded in.”

Before Rob grounded his life in the glory of God, however, he dedicated himself to football.

“My senior year in high school, my father committed suicide, and that sent my life into a tailspin,” he recalled. “Feeling a huge void and a massive amount of pain and shame, I gave my entire self to the game of football.”

Rob excelled at the sport and went on to play at Bowling Green State University in Ohio when his best friend, Andy, became a Christian. As Andy’s life began to change, he quit drinking, using drugs, and “chasing girls.” Rob took notice of the change in lifestyle.

“From that moment, Andy started to share the Gospel with me, and over the next three years, I began to feel God working in my life as I learned about Jesus,” said Rob.

Rob Warren, his wife Lisa, daughter Lilly and son Titus moved to Madison, Wisc., to plant Doxa Church near the University of Wisconsin. Lisa helps to lead worship and helps to disciple the women in the church and college ministry. The church seeks to reach both the college campus and the city, which is one of the most secular in the United States. DANIEL MCCULLOUGH/NAMB

Over those three years, the lessons Rob learned about Jesus were sinking in, and after one particularly rough night of partying, he sensed conviction of sin for the first time.

“Waking up after a terrible night, I felt so bad but couldn’t explain it,” Rob remembered. “Not knowing what to do, I decided to go to church for the first time.

“That night, I gave my life to Jesus, and God began a fast and radical transformation of my life, desires, and passions, which landed me in full-time ministry.”

The transformation that took place in Rob’s life is one the Warren’s hope to see duplicated in the lives of countless college students.

“We’re super-passionate about seeing young people meet Jesus and have that change the entire trajectory of their life and take it into their towns, new states and new countries,” said Lisa. “I can’t think of a more strategic group of people than college students to share Jesus with.”

Rob Warren speaks with those who attended Doxa Church’s first service in September 2018. Warren moved to Madison, Wisc., with his family to launch the church to reach the University of Wisconsin and the community of Madison, which is one of the most secular cities in the United States. DANIEL MCCULLOUGH/NAMB

The road to Madison took them through Ames, Iowa, where they trained with Cornerstone Church and became a part of The Salt Network, a group of like-minded Southern Baptist churches with a mission to see churches planted near college campuses across the Midwest.

The North American Mission Board (NAMB) helps resource this movement through the Annie Armstrong Easter Offering. New church plants minister to both college students and the wider community in those cities that play a strategic role in shaping young adults.

“When people give to North American missions,” said Rob, “they’re literally giving to the future of reaching the next generation of North America.”

The Warrens have a passion and a plan for sending the hope of the Gospel to their community.

“I think it’s important for us to love the city of Madison well and to be the hands and feet of Jesus and to go into the places that maybe some people wouldn’t normally [go] and love them and share the Gospel with them,” said Lisa.

The story of Doxa Church is just one among dozens of collegiate church plants that are flourishing. Gifts to the Annie Armstrong Easter Offering help to make that movement possible. To learn more, visit

Brandon Elrod writes for the North American Mission Board.

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